MISSION
Traveling can be a thrilling and enriching experience no matter where you go. However, it also takes time, money, planning, patience, a dash of creativity, and a little bit of courage. In short, traveling is hard. Kimerik is a brand dedicated to cultivating accessible escapism for all. Go ahead and buy that item from that place you've never been to. It's got a sweet graphic and will make you look super worldly and mysterious. Know why? Because no one else has been there, either.
BRAND
The brand's color palette consists of deep jewel tones with peculiar names.
I set out to recreate a logo that emulates a road sign, before realizing that one already existed: one that indicates a curve in the road. It eludes to things just out of sight or around the next bend and reinforces the brand's air of mystique.
Baseball cap and sticker designs.
